An international expert firm in Learning & Development.
Five patterns L&D has repeated for decades.
They show up in every country and every sector. That is why we call them archetypal, and why one amplifier per pattern works everywhere.
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“Every year the same story. The business orders a training, and we deliver it.”
Training on request
No longer: Taking orders for training
Instead: Diagnosing every request before the money moves
Performance Consultant AI -
“Thousands of employees trained and certified. We still cannot show that the work is safe.”
Compliance training
No longer: Proving that individuals completed a course
Instead: Proving that teams work safely, shift after shift
Demonstrably competent, together -
“We evaluate every program. We can almost never show business impact.”
Team learning
No longer: Training individuals, measuring satisfaction
Instead: Team and organizational learning, measured on the business’s own KPIs
Team & organizational learning -
“We keep producing e-learning, while people need expertise at the moment of work.”
AI in the work
No longer: Access to e-learning and performance support
Instead: Access to AI-driven expertise, at the moment of work
Nursing AI-Assistant -
“We talk about value all the time. But how do we create it?”
The L&D function
No longer: Talking about value
Instead: Creating value, with a business model made for L&D
L&D Business Models
Good L&D people deserve better than the same pattern, year after year.
Most L&D professionals want to work differently: as a partner of the business, with proof of what their work changes. The same patterns keep pulling them back. Our amplifiers take over the analysis and the search work and bring the methods to break those patterns.
That leaves time for what only people can do: the conversation, the coaching and the judgment.
20+ years of experience.
- 2001 Blue Note Consultants
- 2003 Human Performance Improvement
- 2006 Liever (g)een training
- 2008 Tulser is born
- 2009 Performance support in healthcare
- 2010 With Charles Jennings
- 2015 70:20:10, towards 100% performance
- Now From method to AI
- Soon The Value-Based L&D Trilogy
White papers
The request is not the problemThe Performance Consultant AI: how a training request leads to a grounded decision about performance. Twelve pages.
Learning that crosses the levelsThe Learning Conversion Framework: how learning travels from the individual through the team into the organization, and how it stays there. Twelve pages.
The performance improvement processTwo ways a performance problem arrives, four things that happen when nobody establishes the cause, one method for both, and the fifteen papers that go deeper.
Human performance technologyWhere the discipline came from, what it commits a practitioner to, and why finding the cause of a performance problem is worth more to an organization than treating what it can see.
Environment before capabilityWhat the largest synthesis of behavioral evidence says about where performance comes from, and why expertise is the last resource still rationed.Break the pattern with one real request.
Thirty minutes with Vivian Heijnen or Jos Arets. Free, and you keep the report.
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Bring one real request
A question that is on the table right now.
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Thirty minutes, together
We run the analysis with you and name the cause.
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You decide
With a report you keep, whatever you choose.